Mad Scientist x Noe Shelter
Brand awareness campaign for the new Hungarian craft beer brand, Mad Scientist. I paired up their beers with shelter dogs, based on shared characteristics and the company offered a crate of their beer to anyone who adopted these good boys. All the dogs found owners within days and the campaign went absolutely viral. It was even shown in German National News at 7pm on TV, after all the horror, at the "baby panda was born in the San Diego zoo" section.
Please see full campaign coverage by Global News.