UNICEF - WHAT WOULD YOU DO IF YOU SAW AN ABANDONED BABY?
In this hidden camera piece we were trying to find the answer to what people would do if they saw an abandoned baby. When members of the public rushed to help the real life looking, crying animatronics newborn, they discovered the message - Why don't we rush to help the 7000 other babies die every day? The piece was made to raise awareness amongst UN decision makers about newborn mortality in LEDCs and collect 10 000 signatures to make them discuss the topic. The video got almost 10 million organic views, 150 000 signatures. It's also nominated for a Webbie Award.